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我们不断地与信息狂轰滥炸 - 找到的数据和研究,是有关您和您的业务,以及如何解释它; yet few of us have the time or the knowledge to do so, yet we know it’s important.

MBIE和统计新西兰的大部分是我们的旅游数据的来源 - 这是政府,议会,地区旅游机构和旅游亚搏yabo下载企业依靠。

所以感谢RTONZ我们花了一天时间在MBIE以了解更多关于这个数据,它是如何收集,如何解释,以及如何找到我们需要的,与来自新西兰各地的RTO代表沿着数据。

我的一个特别的兴趣更是发现关于国际游客调查,或IVS。

If you’ve looked at the IVS data, especially around the activities undertaken by visitors, you may have had some of the same questions I did (not paying as much attention in maths and stats as I should have at school) – how does 182 people saying they took part in an activity with dolphins while in New Zealand magically equate to 43,050 visitors doing so in the IVS tables that MBIE released? It’s all to do with weighting and statistics; there are formulas and calculations to ensure the numbers are viable, made by those who did pay attention in stats class. Just under 10,000 visitors fill in the IVS each year (approximately a third of those that are contacted). Those visitors have to fit certain criteria – i.e. purpose of visit (they can’t be here to attend a recognised educational institute, for example). They try to get a spread from departing ports, and cover a range of countries of origin. One interesting tidbit I picked up is that the IVS doesn’t engage with cruise passengers – only those who depart at Auckland, Wellington, Christchurch, and Queenstown airports. I found the primary reason for this very interesting – a cruise passenger who is in New Zealand for less than 28 days is considered under immigration law to only be in transit, therefore cannot be surveyed!

在机场,潜在的游客在接近和筛选,看他们是否符合标准。 If they do, and they agree, they provide their email address for the purpose of being emailed the survey upon their arrival home. There are several schools of thought as to whether this method is the best for gathering the relevant data at a time when it’s still fresh in the mind of visitors to our shores – it has been raised that perhaps it may be an option for visitors to fill out the survey while they are in the departure lounge, or in the airport bus on their way to the airport (one way to fill in the 60 minute ride from Queen Street to Auckland International Airport!) The use of incentives has also been raised.

然后对他们的回答进行加权。MBIE在IVS的网站上说:“样本中的每个被调查者都被加权,以代表他们在所有离开新西兰的国际游客总数中占调查目标人口的比例。”调查的回应权值经过调整,以反映从目标人口组成中选择应答者的不平等概率,以及样本和人口定义之间已知的差异。”

我想这可以归结为去年的9700名参与者是否准确地反映了我们近300万游客的活动和消费习惯。现在我们的指尖上已经有了这么多的技术优势,我们是否可以通过其他方式来获取我们想要的和作为一个行业需要的数据来支持我们从IVS获得的数据呢?我不认为我们已经开始利用社交媒体或定位服务的可能性来获取我们想要的数据。也许是探索与Facebook和Instagram的关系,看看有多少人在特定地点发布照片或更新?

可否要求旅游亚搏yabo下载经营者协助收集资料?它必须以一种非常简单和容易的方式来完成,这样它就不会影响到他们的核心工作和访客的整体体验。

有没有一款应用程序可以让游客在新西兰开始旅行时就下载,然后每天更新他们的活动、消费和访问的地区,只需要一点小小的奖励?这样的话,这些信息在他们的脑海中仍然是新鲜的,每天只有几分钟的时间,而不是在他们回家后坐下来填写那些可能发生在几天、几周甚至几个月之前的事件的细节。

我们能够探索的另一个有趣的产品是区域经济活动报告。

这项出色的工作使任何人都可以浏览一个地区的不同数据集——不仅限于旅游业,还包括家庭收入、互联网接入、住房和租赁成本、就业和工作数据、教育、人口、农业和经济数据。亚搏yabo下载旅游数据亚搏yabo下载包括人均住客夜、住宿入住率、旅游支出、国际住客夜和国际访问。

你可以花几个小时在那里——它非常容易导航,也可以作为一个智能手机应用程序使用——方便当你在路上,需要拉出你的地区的数据快速和容易!MBIE将不断地更新它与最新的数据,但同时看看周围,让我们知道你的想法。

新西兰Māori 亚搏yabo下载RTONZ旅游被邀请的“数据日”举行的业务,创新和就业更多地了解旅游的数据可用,在哪里可以找到它,以及如何使用它。
2015年10月出版

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